Link is an umbrella organisation for a wide range of charities with an interest in nature conservation, access to the countryside and animal welfare. Our joint vision is ‘to secure and shape a healthy, enhanced and accessible natural world’.
Link wants England’s wildlife sites to comprise a coherent and resilient ecological network, on land and at sea. We work with our members, and others, to embrace a new, restorative approach which rebuilds nature and creates a more resilient natural environment for the benefit of wildlife and people.
For 2020 to 2030, Link is focused on three key strategic aims:
- We will be a policy powerhouse for the sector: keeping a broad overview, but targeting a small number of strategic areas where we can generate new, detailed and ambitious policy proposals that will influence policymakers. Our policy groups will forge progressive consensus: aiming for strong, common positions that complement individual members’ work.
- We will be an amplifier for our individual voices: highlighting great work in our membership and lending focus and coherence to our common messages in the press and in political advocacy. Our communications will reflect and reinforce members’ communications:creating opportunities for members large and small, as well as providing a collective identity in the media and in Westminster.
- We will be a strategic hub and institutional touchpoint: providing leadership in agreeing cross-sector strategic direction, supporting our members in Westminster, and acting as a nodal point for working with other groups. Our secretariat will lead and serve: adding value to members’ interactions by identifying strategic opportunities, creating alliances and providing professional policy insight.
The Link 2020 - 2030 Strategy can be found in full here.