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Link strategy

Link’s charitable purpose is ‘to promote the conservation and protection of wildlife and the countryside for the benefit of the public’.

Link is an umbrella organisation for a wide range of charities with an interest in nature conservation, access to the countryside and animal welfare. Our joint vision is ‘to secure and shape a healthy, enhanced and accessible natural world’.

Link wants England’s wildlife sites to comprise a coherent and resilient ecological network, on land and at sea. We work with our members, and others, to embrace a new, restorative approach which rebuilds nature and creates a more resilient natural environment for the benefit of wildlife and people.

In 2015-19, Link will focus on four strategic objectives:

  1. Increase and focus Link’s influence and impact
  2. Strengthen our network of relationships and communications
  3. Increase members’ capacity and consolidate our membership
  4. Grow our capability and establish our financial resilience