The Marine Conservation Society (MCS) is the UK charity dedicated to the protection of our seas, shores and wildlife. MCS campaigns for clean seas and beaches, sustainable fisheries, protection of marine life and their habitats, and the sensitive and sustainable use of our marine resources. Through education, community involvement and collaboration, MCS raises awareness of the many threats that face our seas and promotes individual, industry and government action to protect the marine environment. MCS provides information and guidance on many aspects of marine conservation and produces the annual Good Beach Guide (www.goodbeachguide.co.uk), the Good Fish Guide and www.fishonline.org on sustainable seafood, as well as promoting public participation in volunteer projects and surveys such as Beachwatch, Adopt-a-Beach, Seasearch and Basking Shark Watch. MCS is currently calling for an effective Marine Bill for England and the UK and legislation in Scotland and Wales, to deliver better protection for marine species and habitats, including a network of highly protected marine reserves and a system for marine spatial planning.

